Marketing Processor walks you through the whole product analysis and commercialisation process, step by step. Solid foundation creates quality leads and satisfied customers. Your message will be credible and hit the right people.

We wanted to get benefits through a standard approach for all our product launches. Marketing Processor was the solution for us.

With Marketing Processor, our marketing and sales teams started to understand each other.

Our customers in the Nordics are different from Central Europe. You need to do your homework before entering new areas. Marketing Processor helped us to do that.

Identify the diamonds of your

product portfolio.

It is not always easy to know which products could bring the best revenues. Identifying the products that are draining our resources without real compensation is crucial. It helps us to allocate resources for those products that can turn into diamonds with just small investments. Proper analysis often reveals also products that just need better commercialization.

Our approach creates a fact based framework for analysing and comparing your product portfolio. It is based on a set of criteria that is tailored to your current and desired strategy. Each product is scored, and visualised scoring makes it easy to compare different products. The situation of each product is characterised with a short description.

The next step - needed actions - are identified together, based on our process knowledge. Focused actions improve the product performance with immediate effect. Sometimes we end up to reducing the product portfolio complexity and focus only on products that give the best return on effort.

Our approach and tools make it easy to compare and discuss optional approaches. Once we have filtered the key product opportunities we will in the next stage commercialisation of your product identify the needed investment and time table.

 

Example cases in Product Optimiser:

When analysing your products by the same set of criteria, you can easily see how you need to work with each product to improve their sales.

A long standing product with good sales history. The product’s long term sales prospect looks weak. Turning the situation around requires either product development so that we can offer more customer value or just accepting that the product is at the end of its life cycle.

A product with brilliant sales history and sales still going strong. Can we increase sales by expanding into new market segments or increase customer value by bundling this product with another product or service in our portfolio?

This is a newly launched product with no sales history. Product has clear customer value and good competitive advantage. Sales prospects look good, but are we sure that we are targeting the right market segments to open up the market?